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// 06
RefIE-006
ClientFiteligent
Year2026
Scale1:1
[Web][App][Brand]

Fiteligent: rebrand and telehealth platform prototype

New brand identity and Next.js prototype for a DTC telehealth platform (reference: hims.com). Pair-programming mode with the client.

Doctor match step in the patient flow with full six step progress barIE-006 · FIG.01 · Doctor match step in the patient flow with full six step progress bar

Problem

The client (a doctor who owns Fiteligent) wants a Polish equivalent of hims.com. He needs a new brand and a high-fidelity prototype for investors and for validation with patients.

Outcome

Rebrand and prototype (in progress, 2026). Phase 2 (API integration, doctor panel) as a separate contract.

  1. 01Designing the new brand identity: logo, colours, typography and voice.
  2. 02The patient UX flow: landing, treatment choice, registration, health form, doctor assignment and payment.
  3. 03A Next.js prototype: mobile-first, with an architecture ready for the MedFile API integration in Phase 2.

Specifications

IE-006
Reference
hims.com
Stack
Next.js, mobile-first
Model
DTC telehealth
Working mode
Pair programming
Dark editorial brand section with wordmark and statistic typography
FIG.02Dark editorial brand section with wordmark and statistic typography
Health questionnaire step in the registration and intake flow
FIG.03Health questionnaire step in the registration and intake flow
Patient dashboard with e-prescriptions, messages and upcoming consultation
FIG.04Patient dashboard with e-prescriptions, messages and upcoming consultation
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