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RefIE-012
ClientMK Ultra Performance Garage
Year2024
Scale1:1
[Brand]
MK Ultra Performance Garage: brand identity
Brand identity for a Warsaw performance garage. An MK monogram built from a piston and connecting rod, a circular badge, a 4-colour palette (grey, blue, red, black) and a TT Supermolot Neue type system in two weights. Created in collaboration with Kamil Grecki.
Problem
MK Ultra Performance Garage, a tuning and performance workshop in Warsaw, needed a coherent brand: a recognisable mark, a colour system and a type system to apply across cars, social media and workshop materials.
Outcome
A complete identity: mark, badge, colour palette and type system ready to use on vehicles, in social media and on workshop materials. Delivered in 2024.
- 01Mark design: an MK monogram set inside a piston and connecting-rod silhouette, with negative space forming the letters M and K.
- 02Circular badge lockup: the mark in a black disc with the repeated wordmark MK ULTRA PERFORMANCE GARAGE.
- 03Visual system: a 4-colour palette (grey, blue, red, black) and the TT Supermolot Neue typeface in extra bold italic (headlines) and extra light italic (body).
- 04Photographic application: the mark filled with a photo (a Nissan GTR at sunset) as a key brand motif.
Specifications
IE-012- Mark
- MK monogram (piston + rod)
- Palette
- 4 colours (grey, blue, red, black)
- Typography
- TT Supermolot Neue, 2 weights
- Lockup
- Circular badge
- Collaboration
- Kamil Grecki
- Year
- 2024
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