Skip to content
instant-engineering
Start a project
← Work
// 19
RefIE-019
ClientKitely
Year2023
Scale1:1
[Web][Brand][E-commerce]

Kitely: a kitesurfing shop built from zero

A complete e-commerce shop for a kitesurfing brand: WordPress and WooCommerce with payments, brand identity, product photography and a gift-voucher system. Four areas delivered in one build from zero.

On the water: the Kitely kitesurfing brandIE-019 · FIG.01 · On the water: the Kitely kitesurfing brand

Problem

A kitesurfing brand had neither an online presence nor a shop. It needed everything at once: a sales platform with payments, a coherent identity, product photography and a way to sell courses as gift vouchers.

Outcome

The shop launched on WooCommerce with working payments, a full catalogue, a gift-voucher system and a complete identity package. Four disciplines delivered in one project.

  1. 01Shop architecture: WordPress and WooCommerce on the Storefront theme, product taxonomy and the cart to checkout flow.
  2. 02Payments: configuring WooCommerce Payments and testing checkout end to end.
  3. 03Brand: logo, typography, stickers and packaging in Adobe Illustrator and Photoshop.
  4. 04Vouchers and content: a gift-voucher system (laser-engraved plywood plus a digital version), product photography and video material.

Specifications

IE-019
Scope
4 areas: shop, brand, photo, vouchers
Platform
WordPress + WooCommerce
Payments
WooCommerce Payments
Voucher system
Laser-engraved + digital
Brand identity
Logo, type, stickers, packaging
Brand tools
Adobe Illustrator, Photoshop
Kitesurfing course voucher, laser-engraved plywood
FIG.02Kitesurfing course voucher, laser-engraved plywood
Kitely brand stickers
FIG.03Kitely brand stickers
Digital gift-voucher design
FIG.04Digital gift-voucher design
Kitely keychain, branded merch
FIG.05Kitely keychain, branded merch
Next project · IE-020SZTORM: electronic music event identity →